Mind traps can happen to anyone online. People wake up with an idea of how to "link build" then create a catastrophic legacy in Google search results. To avoid this from happening to your business, consider our three top mind traps small businesses experience in online link building.
1. You want to gain visibility everywhere.
Online visibility is only as valuable as the layout or value you give to a customer. Companies that place links on every single website, forum post and social page is starting a roller coaster experience for customers willing to learn about their business.
Sometimes you do not have to use links to get your point across in a conversation, and placing a link in an irrelevant post can harm your search results. Be consistent. Focus on developing your visibility where it matters including on relevant blog posts and social sites.
2. You think your website is perfect for everything.
Your website is not perfect for every problem someone has online. Small business owners typically do not have the funds to hire a full-time social media expert to build their company's reputation online. Instead, the company may hire an inexperienced writer to add their website links to every single web page or company directory available on the internet.
This is a pitfall for link building failure.
Consider this - your business focuses on wholesale liquidation connections; why would you place a link on an antique website offering great deals? Not a good idea.
3. You consider your business the best in all areas of your industry.
You need to create a niche and stick to it. This is self-explanatory; if you do not have the best talent in web design, do not brag about web design. If you do not understand SEO, do not offer SEO services. You will get blacklisted among top clients and your attempt to build links surrounding these topics that are not related to your industry is going to harm your online reputation.
A simple reality check is this - you do not own an industry yet. You can become an industry leader by demonstrating well-planned link building strategies by working with an experienced firm. Quality links to and from your website shows the world you have klout, and/or authority on the topics you discuss.
Why risk losing the confidence of your intended audience by focusing on numbers or being a jack-of-all-trades? Effective web marketing experts can guide your business in the right direction. Before you let your guards down to let a no-named blogger create links all over the web, let a company with experience take a look at what you really need. That's all for now, "Enjoy Your Coffee"
Michael Stanley, 55