Good Morning Everyone,
Owning an opt-in email newsletter is something that you will definitely want to invest in for your online business. You see "opt-in" referrals are to people who willingly enter their contact information so that you can email them with more tips and advice. This is not the same as buying an email list and marketing to this list that way.
When you purchase an email list, you're losing money instantly. Some of these email addresses people don't have anymore, don't check anymore, or they will simply land in your list's spam folder. Even if you successfully land in your prospect's inbox folder, they've never heard of you, and will more than likely delete your message instead of opening it.
Plus, email lists that you purchase convert horribly. If you want to experience a 2% to 4% conversion rate from your email newsletter, you will want to build it the old fashioned way. Don't waste your money on a list that is wrought with bad names and email addresses. And anyone who tells you to do so should be ignored.
Once you've made the decision to go with an opt-in email newsletter, you will want to get an autoresponder. You can use a service such as Aweber or Getresponse to automate your email marketing efforts. Both of these services are great for automatically sending messages and emails to those people who subscribe to your list.
You will also get lots of recurring traffic to your website using opt-in email marketing. The more subscribers you get, the more people who will come back to visit your website looking for more information. So this is something that you will definitely want to do. Let's take a quick look at something that you could be doing to improve your email marketing profits rates right away.
- Have good content
This is one of the most important things that you need to have if you're going to have success with email marketing. The reason people sign up to your list is to receive information that can potentially impact and change their lives for the better. So the more good content you have, the more likely people will want to buy your product. Here's another email marketing tip:
- Email every 3 days
You never want to email to your list everyday. This is the quickest way to be perceived as a pest. Instead, email every 3 days so that you can give your leads a chance to "miss your emails". So the next time you appear in their inbox, they will be quick to open up your message and buy from you.
This is the general gist of earning money with email marketing. As you can see, both of these tips aren't hard to do, and can be implemented within the next 30 minutes. Make sure to have good content, and to deliver this content around twice per week. Emailing everyday (spamming their inbox) won't get you anywhere, and will only cause people to ignore your sales message. So take these tips to heart, and begin to use them today.
Good luck with using email marketing in your online business today. "Enjoy Your Coffee"
Michael Stanley, 55