WordPress is considered as the most robust and tremendously versatile tool for SEO. It is usually used for creating basic blog sites and most often used to drive ecommerce business. The best part of WordPress that draws most of the SEO professionals is its ability to design both types of websites and make them SEO friendly without any extra support. So, it is highly beneficial from SEO point of view and of course in terms of the business. Here are some benefits of WordPress:
Better the content: WordPress has a feature that allows users get the preview of the page or post in search engine result. You can check the length of your title and ensure that if your meta description makes any sense in the context of a search result. This is a great way to enhance the rankings and to boost the click through for organic search results.
Analysis the page: This system includes a plugin called Linkdex Page Analysis that verifies many minor things that an SEO professional may forget. For example, it checks if a post has image in it and has an alt tag containing the focus keyword. It also verifies the suitable length of the post and if it has meta descriptions then they focus the required keyword. It performs several similar jobs to make your site just perfect for your search engines.
Fulfill technical needs of SEO: It also reminds of enabling some technical features like permaliks. It goes some extra mile by optimizing and inserting the meta tags and link elements liked by Google and all the major search engines.
Control pages: WordPress let you control the pages to be displayed by the Google. It tells search engines to index all the pages but show only specified pages. This is naturally beneficial for SEO and to promote particular page as you can detail a page with all the necessary keyword and make a particular page static (preferably home page) instead of promoting recent posts.
Optimize RSS: Often scrapers take away the ranking that other sites deserve. Site owners can now use it for their own benefit. WordPress enables users add automatic links to their RSS feed to point back to the original article. This the way to guide search engines to spot the original search engines. No doubt, this is the way that can surely increase the chance of ranking for the chosen keywords.
WordPress has many other benefits that enable SEOs to promote their sites and brands, it is just how they utilize its plugins in the most optimal way. "EnjoyYourCoffee"
Michael Stanley, 55