Marketing your business is a big job. You need to have techniques and methods that allow you to target your customers and clients in a way that fires them up for what you have to offer. Email marketing can be an excellent tool for your marketing strategy if you know how to use it. Here are some good tips to get you going.
1. Emphasize the benefits of your product or service whenever possible. Subscribers will want to know what's in it for them, so tell them--in the subject line, in your links, and in your content. Your subscribers will be much more interested in your message if they feel that it can help them in some way.
2. Once you have the format of your email marketing messages set up, you should check it on multiple email clients. In the same way that different browsers can display web pages differently, a strange email client may show your message in an unexpected fashion. Make use of all of the popular free email clients and ensure that your message is going to appear properly on them.
3. Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.
4. Timing your emails can be of great importance if you want to get the highest open rates. Try to send your mailings at times of the day when people are less busy, such as weekends, evenings, or even early in the morning before the workday starts. Many people are just too busy during the workday to open emails and they may get tossed if too many build up.
5. Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it's usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
6. Make a plan and follow it religiously. Rushed email messages have mistakes, which are bad for business because they come across as unprofessional at best and actual spam at worst. Set a schedule for writing your copy, having second and third parties proofread and edit it and then sending it out.
7. When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
8. Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don't make the mistake of continuing to send them email: that is likely to cause them to complain.
9. One great email marketing tip that your subscribers are sure to appreciate is a Happy Birthday email. Whenever you are collecting information from your opt in subscribers, be sure to include a date of birth field so that you can send them a nice birthday message when that day arrives.
10. Be sure to utilize welcome emails in your email marketing campaign. Welcome emails have the highest open rates, which means getting customers to open and read them. You capture your customer's attention when they are most interested, right after they sign up, so use your welcome email to thank them for subscribing, give them some important information and start to form a relationship with them.
Email marketing can be a great opportunity to reach your clients and customers. If you implement the tips that this article has given you, you are likely to notice that your target market is more satisfied. Use the tips here to create a solid email marketing plan that ultimately raises your profits. Before leaving the site today, I encourage you to browse the opportunities here. Who knows, something might peak your interest. That's all for now, "Enjoy Your Coffee"
There is a new trend in entrepreneurship - starting an online business. Finding top online business ideas to suit an individual's income needs, aspirations and personal skills is a sure-fire first step to success. Choosing an online business that is backed by personal passions, experience and a marketable skill set is a recipe for success for wannabe internet entrepreneurs. Below are three low-cost online start-up ideas to kick off a profitable online business.
1. Provide a service.
Those with an interest in writing, graphic design and social media, among other skills, can transform their marketable skills into an online service business. Building a portfolio showcasing the quality and capability of work is essential in helping potential clients make an informed hiring decision. A professional website is a crucial asset in attracting clients. Marketing one's services and steadily applying to relevant projects through online job boards is a necessary component of starting and maintaining a successful and profitable online service business.
2. Flip Blogs.
Starting a blog flipping business requires a multitude of skills, making it a perfect business opportunity for a jack-of-all-trades. Those that dabble in website design, online marketing, writing and SEO are generally able to experience the most success in this line of work. The first step in creating a blog flipping business is purchasing existing blogs that have potential but are under-monetized and are in general need of a rehab. Then several months of continuous work is required to bring the blog's income, design and traffic up to par with expectations. Finally, the blog can be sold to an interested buyer through an online marketplace or private sale. A successfully flipped blog can generally sell for up to 10 times the current monthly income.
3. Sell Handcrafted items.
Nearly everyone has a hobby that can be turned into an income-producing online business. Crafters that make items such as quilts, cloth diapers, jewelry and other handmade items in their spare time can create a business by selling their handmade goods to online shoppers. Indie marketplaces can help place handcrafted items in front of thousands of hungry buyers daily. In order to increase the chances of success, sellers should educate themselves on online marketing methods, taking quality product photography and shipping practices. Learning these seemingly mundane skills is often the difference between success and failure.
There are thousands of online business ideas to choose from - some with a higher start-up cost than others. However, the most profitable online business ideas will generally be the ones that are centered on a personal passion or an enjoyable skill. Building an online business requires countless hours of work and enduring frustrating learning curves, therefore choosing something enjoyable will make the hours pass by faster than plunging into foreign waters for the simple sake of profit. That's all for now, "Enjoy Your Coffee"
Mind traps can happen to anyone online. People wake up with an idea of how to "link build" then create a catastrophic legacy in Google search results. To avoid this from happening to your business, consider our three top mind traps small businesses experience in online link building.
1. You want to gain visibility everywhere.
Online visibility is only as valuable as the layout or value you give to a customer. Companies that place links on every single website, forum post and social page is starting a roller coaster experience for customers willing to learn about their business.
Sometimes you do not have to use links to get your point across in a conversation, and placing a link in an irrelevant post can harm your search results. Be consistent. Focus on developing your visibility where it matters including on relevant blog posts and social sites.
2. You think your website is perfect for everything.
Your website is not perfect for every problem someone has online. Small business owners typically do not have the funds to hire a full-time social media expert to build their company's reputation online. Instead, the company may hire an inexperienced writer to add their website links to every single web page or company directory available on the internet.
This is a pitfall for link building failure.
Consider this - your business focuses on wholesale liquidation connections; why would you place a link on an antique website offering great deals? Not a good idea.
3. You consider your business the best in all areas of your industry.
You need to create a niche and stick to it. This is self-explanatory; if you do not have the best talent in web design, do not brag about web design. If you do not understand SEO, do not offer SEO services. You will get blacklisted among top clients and your attempt to build links surrounding these topics that are not related to your industry is going to harm your online reputation.
A simple reality check is this - you do not own an industry yet. You can become an industry leader by demonstrating well-planned link building strategies by working with an experienced firm. Quality links to and from your website shows the world you have klout, and/or authority on the topics you discuss.
Why risk losing the confidence of your intended audience by focusing on numbers or being a jack-of-all-trades? Effective web marketing experts can guide your business in the right direction. Before you let your guards down to let a no-named blogger create links all over the web, let a company with experience take a look at what you really need. That's all for now, "Enjoy Your Coffee"
Assuming you have a product (or ideally multiple products), and you have researched the market to ensure there is a market for the products, (a whole subject by itself) you will then need to build a website and drive traffic to it.
If you don't already have a product made or available, there are still many other ways to make a business for yourself on the Internet. There are many products that have affiliate programmes attached to them, so you can make a simple website from a template and promote other peoples products and services. When a sale is made from your website affiliate link, you get paid.
Every website needs traffic. Traffic is simply people looking at your site. If they don't know it exists they cannot possibly get to see it, of course. To achieve more traffic to your website then Search Engine optimization (SEO) needs mastering. This is a subject in itself, and there are even whole books dedicated to learning this skill.
The challenge most new people find is there is a wealth of information, yet it is all from many different places. What follows is a short version of How To Build a Website.
The factors you need to make a successful website are listed below.
1/ Domain name. One that describes what you do is clearly vital. Take time on choosing your name and take advice.
2/ Hosting account. This is where the domain name points to, and where the website information is stored.
3/ Content. Assuming you know something about the subject of your website, you can probably write something yourself. Or you can find someone who knows to write about your particular subject. With WordPress you can have a blog that will add content by the people who see your site. Google and other search engines like unique content, and they will down-rate articles that are seen on other sites, so it is always best to create unique content that makes your site more Google friendly.
Content or products. One of the best places to find superb instant download products is at Clickbank. You can then promote the products with affiliate links and banners on your website. Clickbank Sign up is free. There are also electronic e-books to be purchased with full reproduction rights, and can be re-labelled and resold. All it needs is a download page or an auto-responder account.
Physical products. Amazon is perhaps the largest site that sells just about anything, with an affiliate programme that you can join. Most companies with an online presence also have an affiliate scheme.
You then need a website to be designed and built. Many websites are built using an HTML programme such as Dreamweaver, and this is not perhaps for the faint-hearted or newbie. There is also other free software available that can build a website. There is also software from such as WordPress that has pre made templates to choose from. The user simply uploads it to the hosting company and then enters their website words and pictures. Many WordPress templates are free and this is a great way at making a website and blogs.
4/ Taking money and Getting Paid. Clickbank deals with all the money side if you have a product from there, and there is also PayPal.
5/ Landing pages. These are vital, as they are the first page your customer sees. The Landing page show the prospective customer all about your product, and will have a response button for them to buy.
6/ Squeeze pages. Squeeze pages are a great way to capture your website visitors' names and email addresses to get the chance to follow up with them later. This is instead of letting them leave your site without buying or you knowing who they were. An autoresponder works with the squeeze page and will take a record of your customers name and email address from the details left. It will then automatically send information at pre-determined times.
7/ You will, at some point need to make banners or resize photographs on your site. Adobe Photoshop is the industry standard, with a price tag to match, and also a cut down version called Adobe Photoshop Elements. Corel also have their Paint Shop Pro X4 programme as well, and this is also an excellent programme for a smaller price than Photoshop. That's all for now.
FTP. This is basically an interface that enables an upload from your computer to your website. It is simply a case of drag and drop the content onto your hosting account. Your website is then live. I use FileZilla, which is free.
There is plenty more to learn - this is just the surface skim... That's all for now. "Enjoy Your Coffee"
Michael Stanley, 55