Assuming you have a product (or ideally multiple products), and you have researched the market to ensure there is a market for the products, (a whole subject by itself) you will then need to build a website and drive traffic to it.
If you don't already have a product made or available, there are still many other ways to make a business for yourself on the Internet. There are many products that have affiliate programmes attached to them, so you can make a simple website from a template and promote other peoples products and services. When a sale is made from your website affiliate link, you get paid.
Every website needs traffic. Traffic is simply people looking at your site. If they don't know it exists they cannot possibly get to see it, of course. To achieve more traffic to your website then Search Engine optimization (SEO) needs mastering. This is a subject in itself, and there are even whole books dedicated to learning this skill.
The challenge most new people find is there is a wealth of information, yet it is all from many different places. What follows is a short version of How To Build a Website.
The factors you need to make a successful website are listed below.
1/ Domain name. One that describes what you do is clearly vital. Take time on choosing your name and take advice.
2/ Hosting account. This is where the domain name points to, and where the website information is stored.
3/ Content. Assuming you know something about the subject of your website, you can probably write something yourself. Or you can find someone who knows to write about your particular subject. With WordPress you can have a blog that will add content by the people who see your site. Google and other search engines like unique content, and they will down-rate articles that are seen on other sites, so it is always best to create unique content that makes your site more Google friendly.
Content or products. One of the best places to find superb instant download products is at Clickbank. You can then promote the products with affiliate links and banners on your website. Clickbank Sign up is free. There are also electronic e-books to be purchased with full reproduction rights, and can be re-labelled and resold. All it needs is a download page or an auto-responder account.
Physical products. Amazon is perhaps the largest site that sells just about anything, with an affiliate programme that you can join. Most companies with an online presence also have an affiliate scheme.
You then need a website to be designed and built. Many websites are built using an HTML programme such as Dreamweaver, and this is not perhaps for the faint-hearted or newbie. There is also other free software available that can build a website. There is also software from such as WordPress that has pre made templates to choose from. The user simply uploads it to the hosting company and then enters their website words and pictures. Many WordPress templates are free and this is a great way at making a website and blogs.
4/ Taking money and Getting Paid. Clickbank deals with all the money side if you have a product from there, and there is also PayPal.
5/ Landing pages. These are vital, as they are the first page your customer sees. The Landing page show the prospective customer all about your product, and will have a response button for them to buy.
6/ Squeeze pages. Squeeze pages are a great way to capture your website visitors' names and email addresses to get the chance to follow up with them later. This is instead of letting them leave your site without buying or you knowing who they were. An autoresponder works with the squeeze page and will take a record of your customers name and email address from the details left. It will then automatically send information at pre-determined times.
7/ You will, at some point need to make banners or resize photographs on your site. Adobe Photoshop is the industry standard, with a price tag to match, and also a cut down version called Adobe Photoshop Elements. Corel also have their Paint Shop Pro X4 programme as well, and this is also an excellent programme for a smaller price than Photoshop. That's all for now.
FTP. This is basically an interface that enables an upload from your computer to your website. It is simply a case of drag and drop the content onto your hosting account. Your website is then live. I use FileZilla, which is free.
There is plenty more to learn - this is just the surface skim... That's all for now. "Enjoy Your Coffee"
Michael Stanley, 55