Mind traps can happen to anyone online. People wake up with an idea of how to "link build" then create a catastrophic legacy in Google search results. To avoid this from happening to your business, consider our three top mind traps small businesses experience in online link building.
1. You want to gain visibility everywhere.
Online visibility is only as valuable as the layout or value you give to a customer. Companies that place links on every single website, forum post and social page is starting a roller coaster experience for customers willing to learn about their business.
Sometimes you do not have to use links to get your point across in a conversation, and placing a link in an irrelevant post can harm your search results. Be consistent. Focus on developing your visibility where it matters including on relevant blog posts and social sites.
2. You think your website is perfect for everything.
Your website is not perfect for every problem someone has online. Small business owners typically do not have the funds to hire a full-time social media expert to build their company's reputation online. Instead, the company may hire an inexperienced writer to add their website links to every single web page or company directory available on the internet.
This is a pitfall for link building failure.
Consider this - your business focuses on wholesale liquidation connections; why would you place a link on an antique website offering great deals? Not a good idea.
3. You consider your business the best in all areas of your industry.
You need to create a niche and stick to it. This is self-explanatory; if you do not have the best talent in web design, do not brag about web design. If you do not understand SEO, do not offer SEO services. You will get blacklisted among top clients and your attempt to build links surrounding these topics that are not related to your industry is going to harm your online reputation.
A simple reality check is this - you do not own an industry yet. You can become an industry leader by demonstrating well-planned link building strategies by working with an experienced firm. Quality links to and from your website shows the world you have klout, and/or authority on the topics you discuss.
Why risk losing the confidence of your intended audience by focusing on numbers or being a jack-of-all-trades? Effective web marketing experts can guide your business in the right direction. Before you let your guards down to let a no-named blogger create links all over the web, let a company with experience take a look at what you really need. That's all for now, "Enjoy Your Coffee"
If you have ever wondered how you can make a full time income from affiliate marketing and even make a good income to boot, listen up: you need training. Not just any training, but the right training.
You can't just promote your affiliate links, you need your own website or newsletter. Preferably both. And you need to have your own newsletter and build your own list. In short, you need to treat it as a business, because that is what it is.
The hardest part of being an affiliate and owning your own website is getting traffic to it. If you don't have traffic to your website you may as well give up now, before you have even started. Right up there with the best traffic generation methods is search engine optimisation. This is why having your own website is important. The company you sell for has affiliates as part of their marketing plan. What is your marketing plan?
So you need to learn how to work WordPress, about search engine optimisation, other traffic generation methods, email marketing, article writing and other aspects of internet marketing. You need to learn about testing your marketing to see if it converts, and you need to learn about split testing.
And if you're asking if it is really necessary to learn all this, the answer is a resounding "YES!" Not only will it help you make sales, but it will determine the quality of your sales success. It will give you valuable skills, and it will grow your online paycheque.
Where are you going to learn all this? There are many online courses that cost from a one off $27 payment to a monthly fee of $67. Which one to get would be the problem.
When you look for an affiliate course, you should look for a course that gives you a system. Systems are excellent, because once you learn it, you can't go wrong, and you can apply it to almost everything.
Here is the checklist of what you need:
When considering of creating an affiliate website, there are many different aspects of the process. First you have to do your research and determine exactly what affiliate product you are going to use. This consists of searching for your competition for the item and considering the different domain names that are available.
The moment these aspects of the process are complete, you can move on to the building process for your site. Consider the following things when creating your website to ensure you get a high rank in Google and plenty of traffic.
Organic Search Consideration
There are countless ways to get found in Google. However, the most affordable way is to create an internet site based on organic search results. This means you are creating an internet site that Google will place high in Google search results but you are not paying the high fee for AdWords marketing.
With this type of site you choose a keyword that you prefer to get ranked for and you build a site based on that keyword or affiliate product. You might take into account your competitors for the keyword and find what they are doing and how they are getting the top results in Google. Make sure you do a better job of marketing and creating your site than they do.
Building Your Site
There are lots of different programs you can utilize to build your site. Basically, you will need to research the various programs to determine which is the most comfortable for you.
When building your website keep in mind that flash based websites commonly rank lower in Google. When you design your banner or images for the site make certain you use image tags that include the keyword you are trying to get ranked for.
Once you have developed a design for your site you have to consider the wording on your page. This is a lot more important than the pictures. Guarantee that you use your chosen keyword throughout the text, but do not overuse it. Additionally, make sure to promote your item without too much of a pushy sales tone.
Marketing Your New Internet Site
There are lots of methods to advertise your new website. Social sites such as Facebook and MySpace are very popular today for advertising. You can also create a blog site that talks about your internet site and you can include links to your internet site.
An additional option is to write articles about your item and submit them to article directories where you will leave links to your internet site. Another choice to consider and the quickest way to get your name out there is to use AdWords and create an advertising campaign. This can all be time consuming work but it can be incredibly effective.
However, there are also ways to integrate all of this work into one program. There are lots of programs and software applications available on the internet, such as the online profit bot, that can easily organize your entire marketing campaign and do all the work for you. "Enjoy Your Coffee"
There are quite a number of ways to generate business opportunity leads yourself. You can use tried and tested direct offline marketing means such as telemarketing, direct mail marketing, advertising, distributing flyers, community marketing and advertising. You can use online marketing campaign such as social networking, email marketing, video advertising, search engine marketing, paid ads, etc.
But then there aren't many businessmen who know how to do each one of them, has the time to do each one of them, or would want to be doing each marketing campaign.
Many would rather spend money on hiring an agency that will generate business opportunity leads for them so that they can concentrate on other important aspects of their business. If you are this kind of person, then hiring a business opportunity leads agency would probably be an excellent option.
Actually, all businesses can benefit from hiring agencies to help them generate business opportunity leads. This is because through agencies, businesses can connect with different networks of people beyond their reach. Also, businesses can only lead up to a certain point that they have to seek help from other businesses to continue selling and expanding.
On the part of start-up businesses, agencies that sell business opportunity leads should be utilized right away to reach more people and expand quickly.
Lead generation plays a crucial role in marketing success regardless of the kind of business you have. The equation is simple: More leads equals more prospects; more prospects equals higher rate of conversion; and higher rate of conversion equals more sales and more money for your business. Basically, this is the reason you are doing business. Why not utilize whatever help you can to generate more sales?
Essentially what I'm really talking about here is leverage. If you are able to assign opportunity lead generation to an entire agency, obviously this will allow you to concentrate on any areas of your business that may have been neglected or areas of your business that you feel you have better expertise in.
Of course before picking an agency to find leads for you, make sure to do your due diligence as there are thousands of business opportunity lead agencies out there online and off. All clamouring for your business, although not all with the best intentions. Finding a reputable one shouldn't be to difficult though since there are millions of people on various forums and in various chatrooms that you can query. "Enjoy Your Coffee"
Good Morning All,
Jesus made it abundantly clear that you and I are to think globally:
"Go and make disciples of all nations… You shall be My witnesses… to the ends of the earth."(Matthew 28:19a; Acts 1:8b)
As a business or professional person, you are uniquely positioned to help fulfill The Great Commission in three ways:
It takes money to get the message of the Cross to the ends of the earth. If God has given you the gift of making money (Romans 12:8), then you have a unique opportunity and responsibility to distribute resources toward His causes.
The late Dr. Richard C. Halverson wrote:
"There is a greater problem than need — Greed! — Commendable as it may be, compassion for the hungry and starving is not the best we can do — as long as we give simply out of our abundance, and allow such giving to justify continuing acquisition beyond our needs… "
It has been estimated that by the year 2000, 85% of the world's lost lived in countries closed to traditional missionary entry. The only other means of personal "access" is through the business and professional person.
Today, most developing countries are crying out for the kind of expertise you possess. But this is big league stuff, so only those possessed of courage, vision, know how, and determination need apply.
Because the majority of the developing countries still recognize the West for its advanced expertise, you as a business or professional person have leverage to influence.
SO HERE IS THE QUESTION: ARE YOU A PAROCHIAL OR WORLD CHRISTIAN?"
One acid test in answering that question is to take a hard look at the ledger in your checkbook. Does the pattern of your check-writing over the past several months reflect a person possessed with a PAROCHIAL OR WORLD PERSPECTIVE?
"For where your treasure is, there your heart will be also." (Matthew 6:21)
"Enjoy Your Coffee"
Facts of the Matter: Daily Devotionals.
For those of you who have or plan to someday own a website or blog, your primary goal will be to get as much traffic to your site as you can. You will also try to do everything in your power to rank high on Google and other search engines for keyword terms relating to your website. Well, getting backlinks to your website or blog is the single most important task that will help you accomplish getting loads of free traffic. What are backlinks?
Backlinks are simply links that come from other websites to your website or blog. Now, read very carefully because I am going to tell you why backlinks are so very important.
Search engines, like Google, Yahoo, Bing, and others use backlinks as one of the most important factors for deciding where your website will rank when someone types in a keyword relating to your website. Well, can I get backlinks from any website? Yes, but the search engines give more points to higher quality websites.
For example, if website owner A has a backlink from a website that just started two weeks ago and website owner B has a backlink from Craigslist, Google is going to show more favor to owner B's website when it comes to ranking because Craigslist would definitely be considered to be a much higher quality website than a website that just started two weeks ago.
Each backlink that you get from other websites is like getting a vote from that site and the higher quality that website is, the more that vote is going to count for your website. So, if you get a backlink(vote) from Craigslist, the search engines are going to say "Ok, Craigslist is a very important website so this website must be important too, let's rank it."
Now that we have discussed why backlinks are so important, how do we get backlinks? I'm glad you asked. Getting backlinks can be a very time consuming task. You have to write articles, find many websites to join before you can submit your links, add comments to blogs with your link attached, ask other webmasters to put your link on their websites, etc. The other alternative is just to pay someone to do this for you. There are thousands of link building services on the web that can help you save some time from this tedious work for a fee. Beware, some of these services don't submit backlinks in a tasteful manner and do a lot of spamming by using robots to do the work. This is why their price is so cheap. Google and other search engines know when bots are used to create backlinks. They in turn penalize your website and you will never rank in their engines.
The best advice I can give you about creating backlinks to your website or blog to drive more traffic, is find a link building service that will do most of the work manually. This way, you may pay a little more, but your website doesn't get banned from the search engines and you don't lose any money. So, it's not worth it to pay someone five dollars for backlinking services just to get your website banned by Google. Beware of very cheap initial prices for backlinking services.
Below are just a few great places were you can get some great backlinks:
Forums, Social Networks, Article Directories, Website Directories, Related Blogs, Social Bookmarking Sites, Video Sharing Websites, Image Sharing Websites, etc. The more backlinks that you have, the better.
Also, if you have good quality content on your website or blog, other people will just link to your website with no problem because your information is useful.
Remember, if you have or are going to start a website or blog and need traffic, getting backlinks are the way to go. Don't have time to backlink? Pay a good link building service to do it for you. More traffic means more money, so start backlinking as soon as you can because it takes up to six weeks to start actually seeing result. Be sure and preview some of the opportunities offered on this website. As always, "Enjoy Your Coffee"
Michael Stanley, 55