The Corner Market-ing
678-468-0436
  • Home
    • About Me
    • Contact Us
  • Blog
    • Todays Devotion
  • Plumbing Service
  • OUR STORE
  • Work From Home

10 Points to Successful Email Marketing Campaign

4/25/2012

0 Comments

 
Good Morning,
Marketing your business is a big job. You need to have techniques and methods that allow you to target your customers and clients in a way that fires them up for what you have to offer. Email marketing can be an excellent tool for your marketing strategy if you know how to use it. Here are some good tips to get you going.

1. Emphasize the benefits of your product or service whenever possible. Subscribers will want to know what's in it for them, so tell them--in the subject line, in your links, and in your content. Your subscribers will be much more interested in your message if they feel that it can help them in some way.

2. Once you have the format of your email marketing messages set up, you should check it on multiple email clients. In the same way that different browsers can display web pages differently, a strange email client may show your message in an unexpected fashion. Make use of all of the popular free email clients and ensure that your message is going to appear properly on them.

3. Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.

4. Timing your emails can be of great importance if you want to get the highest open rates. Try to send your mailings at times of the day when people are less busy, such as weekends, evenings, or even early in the morning before the workday starts. Many people are just too busy during the workday to open emails and they may get tossed if too many build up.

5. Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it's usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

6. Make a plan and follow it religiously. Rushed email messages have mistakes, which are bad for business because they come across as unprofessional at best and actual spam at worst. Set a schedule for writing your copy, having second and third parties proofread and edit it and then sending it out.

7. When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.

8. Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don't make the mistake of continuing to send them email: that is likely to cause them to complain.

9. One great email marketing tip that your subscribers are sure to appreciate is a Happy Birthday email. Whenever you are collecting information from your opt in subscribers, be sure to include a date of birth field so that you can send them a nice birthday message when that day arrives.

10. Be sure to utilize welcome emails in your email marketing campaign. Welcome emails have the highest open rates, which means getting customers to open and read them. You capture your customer's attention when they are most interested, right after they sign up, so use your welcome email to thank them for subscribing, give them some important information and start to form a relationship with them.

Email marketing can be a great opportunity to reach your clients and customers. If you implement the tips that this article has given you, you are likely to notice that your target market is more satisfied. Use the tips here to create a solid email marketing plan that ultimately raises your profits.  Before leaving the site today, I encourage you to browse the opportunities here.  Who knows, something might peak your interest.  That's all for now, "Enjoy Your Coffee"

Michael Stanley

0 Comments



Leave a Reply.

    Author

    Michael Stanley, 55
    Store Owner,
    Online Marketing Director,
    Success Coach,
    Plumber of 25 years.
    Golf, Tennis, Fishing.

    "Fisher of Men"

    Archives

    September 2016
    February 2016
    November 2015
    October 2015
    July 2015
    January 2015
    December 2014
    November 2014
    September 2014
    August 2014
    May 2014
    February 2014
    January 2014
    December 2013
    November 2013
    September 2013
    August 2013
    July 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012

    Categories

    All
    Advertising Technique
    Affiliate Promotion
    Backlinks
    Blogging
    Clickbank
    Content Value
    Cpa Approval
    Cpa Marketing
    Cpa Network
    Cpa Networks
    Digital Ad Overload
    Email Marketing
    Engine Ranking Tips
    Facebook
    Fat Loss
    Get More Sales
    Get Organic Traffic
    How To Earn Income Online
    Important Information
    Improving Content
    Increase Online Traffic
    Lose Weight
    Lower Cholesterol
    Make Money On The Internet
    Marketing
    Marketing Efforts
    Marketing Online
    Marketing Revealed
    Marketing Strategy
    Marketing Successes
    Mastering Paid Traffic
    Newsletters
    Online Marketing
    Online Promotion
    Paid Traffic
    Paid Traffic Resources
    Paid Web Traffic
    Per Lead
    Plr
    Promote Cpa Offers
    Social Media Marketing For Small Business
    Spiritual
    Top Search Engine Ranking
    Traffic Generation
    Video Marketing
    Video Marketing Revealed
    Website Content
    Website Promotion
    Web Video
    Web Video Marketing
    Weight Loss
    Workout

    RSS Feed

    free web site traffic and promotion
    ExactSeek: Relevant Web Search
Powered by Create your own unique website with customizable templates.